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Industry veteran has roots at Wegmans.
November 8, 2011
By: TOM BRANNA
Kiss My Face named Steve Michaelson as chief executive officer (CEO).He has held high level leadership positions at a diverse set of retailers, including chief marketing officer at Supervalu, CEO of Internet retailer Fresh Direct and as senior vice president of Wegmans.In fact, Michaelson became a fan of the Kiss My Face brand at Wegmans when building their Nature’s Marketplace, the supermarket industry’s first natural food and personal care “store within a store” during the 1990s. In addition to retailing, Michaelson has extensive experience in brand and product management with companies such as Sara Lee Corporation and Procter & Gamble.
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